Hello, I'm Phillip. Part designer,
part developer, part teacher, and
part eastern suburbs yuppie.

About me WordPress website design

My name is Phillip (but I think you might already know that) and I am a passionate web designer. I am the founder of Philboss Design – a creative website design agency based in Sydney’s Eastern Suburbs. The company’s core focus is to produce engaging and innovative brands and digital products for a diverse range of clients.

WordPress is my jam and hence I specialise in building custom websites/themes. My other areas of expertise include visual identity and brand strategy, user interface (UI) and user experience (UX) design, responsive web design and mobile applications, email marketing, website training, and support.

In addition to my freelance work, I also happen to be a qualified and practicing teacher. I primarily teach at TAFENSW in the design sections at several colleges throughout Sydney. Elsewhere I am an instructor at General Assembly and regularly deliver boot camps and workshops in front end web development and WordPress.

Away from work, I enjoy a fairly active lifestyle which includes sweating it out at the gym before lapping up Sydney’s beautiful coastline – yes, I am a regular at the beach! My other pastime is interior design. When I am in ‘holiday mode’ I generally find myself either renovating or restyling my home.

My process

Stage 1: Define the Brief

The first and quite possibly the most important stage of a project is to determine my client's objective(s). To do so I recommend completing a project questionnaire. This document helps me scope your requirements and allows me to provide an accurate assessment of time and costs.

Stage 2: Analysis & Research

This stage typically involves an analysis of any existing platforms, systems, and/or processes. I generally like to perform usability tests on persona groups to help identify any 'red flags' or pain points. I also like to examine other businesses to gain an understanding of how they operate to meet their customer needs.

Stage 3: Exploration & Ideation

With my analysis and research complete, I commence the creative (and somewhat experimental) part of my design process. I like to use a brainstorming system whereby I diverge and converge on ideas. For digital applications, I typically generate wireframes that may transpire into a prototype to test both feasibility and practicality.

Stage 4: Refinement & Design

In consultation with my client, a general direction is established. It is at this point I move into the digital space to refine the concept(s). If a logo or brand is required this will be created as vector art using Adobe Illustrator. If a digital user interface (UI) is required I will use a combination of Adobe Photoshop and Experience Design.

Stage 5: Build & Integration

I code all of my websites in-house as I know this provides the best possible long term outcome. I custom build everything from scratch using state of the art technologies. This is why my projects have a distinct look and feel. For clients that would like to manage their websites, I integrate WordPress.

Stage 6: Launch & Management

In preparation for launch, I carry out extensive functional and usability tests. This can take anywhere from a week up to a month. For any websites that are hosted on WordPress, I typically offer documentation, training, and ongoing post-launch support.